Knowing what you don’t know

Via Slate:

I have fond recollections of Peet’s from back when I lived in Massachusetts and their brand also seems to be strong on the west coast.

As a California to East Coast transplant, this pains me a little: how can anyone not know that Peet’s is a Berkeley institution? But it’s a perfect illustration that sometimes we can’t see our own knowledge gaps. The information may be one click away, but finding it requires awareness of our own blinders.


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